Market Substantiation &
PDS provides access to local markets, local trends, and local
opportunities. After establishing your products, services, and areas of interest, PDS monitors these local areas for information and opportunities important to you.
Market knowledge and
identifying opportunities are only the first steps. Many factors affect the quality of any opportunity, and often these are not known outside the immediate region. PDS’s network evaluates these
opportunities and provides guidance on which are worth pursuing, and which are better left for the competition to spin their wheels.
PDS provides specific
reports on each qualified opportunity so that you may evaluate it for yourself and decide on the appropriate action.
Entering a new market,
whether it is a new product in an existing market segment, or expanding geographically or functionally into new segments, requires a thorough understanding of the risks and the benefits. What do you
really know about the new market? Versus what you think you know.
Once you enter a new market, intelligence becomes your most
valuable resource. Reactive intelligence is information you didn’t know you needed. Proactive intelligence is answers to your questions. And both are best gathered and evaluated by local
Market intelligence needs contacts - networks of informed local resources whose interests are aligned with yours, so you get what you need - accurately, completely, and timely. And resources
knowledgeable in the local environment so you get useful analysis and qualification, not just RFP’s or news clippings.
PDS focuses on emerging and established markets where we have years, even decades, of experience